The Library Marketing Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →
The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →
Watch Now The Library Marketing Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.
Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →
How Do We Get People To Come Back to the Library? Four Ideas That Can Help You Rebuild Use of Your Library
Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →
Need a Free Stock Photo or Illustration for Your Library Promotions? Here are the Top Ten Websites Where You Can Find Them!
A picture is worth a thousand words. That's so true in marketing. The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content... or... Continue Reading →
The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages
I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →
I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →