https://youtu.be/O2UW1PbjvDY The Library Marketing Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →
Watch Now The Library Marketing Show, Episode 123 In this episode, I'll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials. Kudos in this episode goes... Continue Reading →
Watch Now The Library Marketing Show, Episode 105 In this episode, I answer a question from Jenny of Burlington Public Library: "Can you share some ideas for Library Card Sign-up Month in September? I'm especially looking for video ideas and... Continue Reading →
Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →
There is one question I get every time I work with a library or speak at a conference. Library staff always want to know, “How do we reach teenagers?” Teenagers are not alien beings. They're just another target demographic with... Continue Reading →
I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 