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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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marketing to teens

A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →

Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

Watch Now The Library Marketing​​​​​​​​ Show, Episode 123 In this episode, I'll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials. Kudos in this episode goes... Continue Reading →

You Don’t Have To Be Cool To Promote Your Library to Teens! Here Are Seven Seriously Easy Ways To Connect With Gen Z

Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →

Your Library Can Reach Teens With Programming and Marketing! A Look Inside the Lives and Minds of the Elusive Generation Z

There is one question I get every time I work with a library or speak at a conference. Library staff always want to know, “How do we reach teenagers?” Teenagers are not alien beings. They're just another target demographic with... Continue Reading →

Teens Read Emails. Here’s How To Make Sure They Notice Yours!

I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →

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