Watch The Video Now The Library Marketing Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →
Photo courtesy the Cincinnati and Hamilton County Public Library I’ve spent days trying to land on the right words to describe the amazing week I’ve just had. I attended my first Public Library Association conference this past week in Portland,... Continue Reading →
Watch Now The Library Marketing Show, Episode 134: This episode was born out of a desire to help libraries address the war in Ukraine and other major world events. There are 3 ways your library can provide context, resources, and... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
Watch Now The Library Marketing Show, Episode 86 In this episode, I'll share some ideas for promoting the work of your library during National Library Week (April 4-10). These are suggestions you can use even though we're in the middle... Continue Reading →
Watch Now The Library Marketing Show, Episode 77 In this episode, I'll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this... Continue Reading →
In a normal world, my library friends in the United States would be gearing up for the annual Library Card Sign-up Month campaign. But reaching your non-cardholding community members may feel overwhelming, considering all the hurdles to service libraries face... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 