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Professional Development

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →

Six Truths Learned at #LMCC19 and What They Mean For the Future of Library Marketing

Well, that was fun! I am back from a three-day trip to St. Louis, Missouri, where I had the pleasure of attending and speaking at the fifth annual Library Marketing and Communications Conference. It. Was. Amazing. I learned stuff, made... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

The Library Marketing Show Episode 15: 🤷What to Do If You’re a Librarian Who HAS to Do Marketing!

WATCH NOW In this short video, we talk about what you should do if your a librarian and your library has asked/forced/demanded/requested that you also handle the marketing. If you don't have a communications degree, what should you do? Can... Continue Reading →

Five Tried and True Steps to Give the Best Conference Presentation of Your Life!

I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →

The Secret of the 60-Minute Meeting: Six Tips to Keep Your Library Marketing Team On Track and Stay Productive!

I dread Wednesdays. On that day of the week, I usually have between five and seven meetings. I basically spend the day hopping from one conference room to another. Not so long ago, most of those meetings would last beyond... Continue Reading →

The Big Things You Must Do to Land a Job in Library Marketing

I never like to see a staff member resign. But when they do, it's usually to take the next step in their marketing career, and that's something to be proud of. However, I suffer through several days of worry after... Continue Reading →

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