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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Programming

Nightmare Scenario: No One Shows Up for Your Library Program. ūüė® Here Are 3 Ways To Make SURE That Never Happens Again.

https://youtu.be/1xK9rFMrBwc Select this to watch the video The #LibraryMarketing Show, Episode 182: I recently saw a Tweet that broke my heart. A library staffer put together a great program but... no one showed up. I know how much work goes... Continue Reading →

Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →

Promoting Library Programs on Social Media: How Far in Advance Should You Start Posting?

Watch the Video Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 146: In this episode, we‚Äôll answer a question from a viewer. They want to know how far in advance to start promoting their library programs on social media. I'll share some... Continue Reading →

Facebook Events Isn’t Working For Us! How the Heck Do We Get People to Come to Our Library Programs?

Watch Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 129 In this episode, I'll answer a question from Dianne at the Pottsboro Area Public Library. She has been trying to drive attendance to her library events using Facebook events. It's not working.... Continue Reading →

How To Write Great Program Descriptions To Drive Attendance for Your Library!

Watch Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 119 In this episode, I'll answer a question from Leica who works at the Romeo District Library in Michigan. She said, "Would love some further suggestions for varying program descriptions, including making them... Continue Reading →

How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

Watch Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →

Will Anyone Come to Library Programs Ever Again? Eight Ideas for Reimagining Programming in the Age of ‚ÄúThe Next Normal‚ÄĚ

This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. ‚ÄúThe Next Normal‚ÄĚ was coined by workplace consulting firm¬†McKinsey & Company. It describes the changes which continue to... Continue Reading →

How Do We Get People To Come Back to the Library? Four Ideas That Can Help You Rebuild Use of Your Library

Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →

Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

Watch Now The Library Marketing Show, Episode 68 In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming. Kudos in this episode came from Evelyn Shapiro from the Champaign... Continue Reading →

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