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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Watch Now The Library Marketing​​​​​​ Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →

The Library’s Guide to TikTok: The Pros and Cons of Joining One of the Hottest Social Media Platforms

Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!)  and books. I’m outside of the platform’s... Continue Reading →

Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

Watch Now The Library Marketing​​ Show, Episode 88 It's time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook. Kudos in this episode go to Illinois Prairie... Continue Reading →

How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

Watch Now The Library Marketing Show, Episode 84 In this episode, I'll answer a question from Jennifer of the Park Ridge Public Library. She asked, "What advice would you give to a library needing to reboot the way they use... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

What to Do If Your Library’s Social Media Accounts Are Hacked: A Step-by-Step Guide to Getting Control Back

In the last post, we covered ways to beef up security for your library’s social media accounts to prevent hacking. But what do you do if your accounts are compromised? It happens more often than you realize. 36 percent of... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library’s Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

How To Create a Library Social Media Policy for Your Staff and Your Community That Encourages Interaction and Keeps Everyone Safe

You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

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