WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos go out to Cesar from the... Continue Reading →
This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →
This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →
One of my staffers wrote a post for our Library's blog recently about common library myths. You can read it here. That post got me to thinking about library marketing myths, and how library marketing professionals can "bust" them. Here... Continue Reading →
NEW LIVE LIBRARY MARKETING TALK ON INSTAGRAM! Be sure to join me for my first live Instagram Q&A about Library Marketing. The live discussion happens every Tuesday at noon ET (11 a.m. Central and 9 a.m. Pacific) beginning this Tuesday,... Continue Reading →
This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →
A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →
