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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

Library Social Media Updates: YouTube’s New Feature and Facebook Explains Its Algorithm!

The Library Marketing​​​​​​​​ Show, Episode 103 Watch Now In this episode, I share two social media updates that are relevant for libraries. I'll tell you about YouTube's "New to You" feature and Facebook explained how its algorithm works! Kudos in... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

Why It’s OKAY for Your Library To Pull Back on Posting on a Social Media Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 97 In this episode, I'll address a post I saw recently on the Libraries and Social Media Facebook page. A library staffer shared their plans to pull back on the amount of posts... Continue Reading →

Twitter Changes Their Image Policy, New Instagram Trends, and the Best Times to Post on Each Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →

Listen To This! How To Use Social Listening To Gain New Insight and Catch Promotional Opportunities for Your Library

In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →

New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Watch Now The Library Marketing​​​​​​ Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →

The Library’s Guide to TikTok: The Pros and Cons of Joining One of the Hottest Social Media Platforms

Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!)  and books. I’m outside of the platform’s... Continue Reading →

Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

Watch Now The Library Marketing​​ Show, Episode 88 It's time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook. Kudos in this episode go to Illinois Prairie... Continue Reading →

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