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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing​​​​​​​​ Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

📱How to Properly (and Legally!) Share Creative Content on Your Library’s Social Media Channels

https://youtu.be/_QzF281ae50 In this episode of The Library Marketing Show, I'll answer a question from the viewer about sharing original content from other creators on social media. This viewer asked for clarification on the correct online etiquette for sharing content, specifically... Continue Reading →

TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I’ve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

💥4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

There’s a NEW Social Media Platform for Senior Citizens… and It’s a Big Opportunity for Libraries!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 151: In this episode, I'll introduce you to a new social media platform launched by the AARP called Senior Planet Community. This is an excellent promotional opportunity for libraries. I'll share... Continue Reading →

BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing​​​​​​​​ Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →

An Academic Library Increased Their Instagram Reach by 1149% in a Year! Learn Their Secrets for Success

Photo courtesy Cincinnati and Hamilton County Public Library Readers: Please take this one-question survey! Here's the understatement of the century: every library is battling for success on social media. But one librarian is seeing it, and this week, he's sharing... Continue Reading →

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