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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

https://youtu.be/00Z8Bv9CtOw Watch the video The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that's a scary thought. (But, is it really?) There are signs that social media, in general, is not holding... Continue Reading →

“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Photo courtesy Cincinnati and Hamilton County Public Library When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. A frugal woman who grew up in the Great Depression, Velma embedded Julia... Continue Reading →

The 2023 Guide to Social Media for Libraries: Twitter

Photo courtesy Cincinnati and Hamilton County Library This is the final part of a series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok YouTube Instagram Twitter for... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Instagram Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fifth installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook TikTok YouTube Twitter The final installment on... Continue Reading →

The 2023 Guide to Social Media for Libraries: New YouTube Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok Twitter Instagram YouTube... Continue Reading →

New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library’s TikTok Audience!

https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing​​​​​​​​ Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →

The 2023 Guide to Social Media for Libraries: New TikTok Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook Twitter YouTube Instagram TikTok... Continue Reading →

❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

https://youtu.be/TJYxHYgjtHM Select the video above to watch this episode The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter. Elon Musk's takeover of the social media platform has thrown Twitter into chaos.... Continue Reading →

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