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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Social Media

Google’s New Social Media Platform and What it Means for Library Marketing!

Watch Now The Library Marketing Show, Episode 51Angela talks about Google's new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard? Check it out here.Also Kudos... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →

The Very Latest Research on Social Media and How It Affects Library Marketing

Watch Now The #LibraryMarketing Show, Episode 45 Angela goes over the latest study from Sprout Social which lays out the latest research on how people are using social media, plus how they view social media use by brands. The same... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

I Broke This Library Social Media Rule… and You Should Too!

WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

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