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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

Three Big Pieces of News About Instagram That Could Have Huge Implications for Library Marketing

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 144: In this episode, we've got our monthly social media headlines, and this month, we're going to focus exclusively on Instagram. The platform is testing some new features and they could... Continue Reading →

Is It Ever Okay to Hide Negative Comments on My Library’s Social Media Pages? How to Handle Trolls!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 142: In this episode, we'll answer a viewer's question. Jennifer says her library has some followers that regularly comment on their posts, but never say anything positive. She wants to know how to... Continue Reading →

Twitter is Sold! What Does This Mean For Your Library’s Social Media Marketing? [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 141 In this episode, we'll talk about the news that Elon Musk purchased Twitter. What does this mean for your library's social media strategy? I'll share three things that might happen under Musk's... Continue Reading →

Big News About TikTok and Instagram Plus the Pros and Cons of a New Study About the Best Times To Post to Each Platform: New Social Media Updates for Libraries [VIDEO]

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 140: In this episode, we'll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work. The updates... Continue Reading →

Spending Library Money on Social Media: The Beginner’s Guide to Buying Promotional Ads on Facebook, Instagram, and YouTube [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I was careful to always order the least expensive meal on the menu. When we shopped for clothes, I always picked the cheapest option. At the start... Continue Reading →

Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top Social Media Headlines for Libraries [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 136: In this episode, we'll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing. Kudos in this episode go... Continue Reading →

Instagram Adds LIKES to Stories! The Top Social Media Headlines for Libraries [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 132: It's time to share the top headlines in social media, including updates for Instagram, Twitter, and Pinterest. We'll discuss what these changes mean for library marketing. Kudos in this episode go to... Continue Reading →

New Features on YouTube and Facebook, Plus Why You Might Want to Rethink Where You Spend Your Media $$: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 128 In this episode, I'll share the latest social media updates for January 2022, including a new way to filter analytics on YouTube and a new way to share video clips from Facebook... Continue Reading →

Sneaky Secrets to Help You Find More Music for Your Library’s Instagram Reels

Watch Now The Library Marketing​​​​​​​​ Show, Episode 127 In this episode, I'll answer a viewer's question about how to find a better selection of music on Instagram Reels. Kudos in this episode go to the Fairfax County Public Library. Watch... Continue Reading →

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