More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →
Is there any library marketing task as daunting as the annual report? I don't think so. Neither does reader Carrie Weaver of Peters Township Public Library. She is the inspiration behind this post. Carrie writes, "I am sure many other... Continue Reading →
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →
Nearly a year ago, I shared my top five holiday marketing ideas for libraries. These ideas work for any size library, in any part of the world. It was one of the most popular posts on this blog. We all... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 