It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →
Nearly a year ago, I shared my top five holiday marketing ideas for libraries. These ideas work for any size library, in any part of the world. It was one of the most popular posts on this blog. We all... Continue Reading →
There is an exciting movement in the library marketing world! More libraries are creating podcasts as a way to reach cardholders, tell stories, and share information. My own library is in season three of a podcast, Inside the Writer's Head.... Continue Reading →
I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →
I find lately that I'm obsessed of late with library web pages. I've set aside time every week to look at how different libraries around the world set up their websites. What do library's feature or highlight their homepage? How... Continue Reading →
The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →
