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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Survey Results

🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success

https://youtu.be/YhneZIFdnnI Watch this video The #LibraryMarketing Show, Episode 188 I admit it... sometimes, when I hear a marketer use the word "engagement," I sigh. We throw that term around quite a bit. Community engagement. Patron engagement. Email engagement. And lately,... Continue Reading →

3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. Doctor’s appointments, salon appointments, a quick trip to pick up... Continue Reading →

How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing​​​​​​​​ Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing​​​​​​​​ Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →

đź“ťYour Input Is Needed: The 7th Annual Super Library Marketing Reader Survey

I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →

Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →

Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →

What a New Study Says About Books, Reading, and Libraries!

Watch Now The Library Marketing​​​ Show, Episode 89 In this episode, ​we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →

How to Create an Effective Library Survey to Pinpoint the Needs of Your Community

If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →

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