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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Survey Results

How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing​​​​​​​​ Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing​​​​​​​​ Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →

📝Your Input Is Needed: The 7th Annual Super Library Marketing Reader Survey

I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →

Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →

Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →

What a New Study Says About Books, Reading, and Libraries!

Watch Now The Library Marketing​​​ Show, Episode 89 In this episode, ​we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →

How to Create an Effective Library Survey to Pinpoint the Needs of Your Community

If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →

Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

Watch Now There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and... Continue Reading →

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