https://youtu.be/qAuZCknDknc Watch this video The Library Marketing Show, Episode 174: I received the best out-of-office message EVER from a librarian! And part of the reason it was the best was that it contained a marketing message. Find out how you... Continue Reading →
How to Analyze Your Library Marketing: A Primer AND a Deep-Dive into Data to Ensure Promotional Success This Year
Photo courtesy Cincinnati and Hamilton County Public Library In my sophomore year of high school, I nearly failed my math class. Geometry at Old Fort High School was taught by Mrs. Hoover, a quiet, unassuming woman with a bouffant hairdo... Continue Reading →
https://youtu.be/SdT_gpCv8iU Watch the video The Library Marketing Show, Episode 173: What if I told you, there is a calendar that can help you program all of your library emails for 2023? I'll share this secret resource and more library email... Continue Reading →
https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →
Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!
https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →
https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →