Watch Now In the episode, we answer a viewer question from Melissa of the Dallas Public Library who asked about the best cost-effective methods for reaching non-users - and by cost-effective, she means free! My answers might surprise you. Let... Continue Reading →
If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →
Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →
Watch now Reader question: Tiffany Wilson of Chattahoochee Valley Libraries says, "We've recently added a Multi-Media Production Specialist position to our Community Engagement Department. As expected, everyone is extremely excited about his skill set. What criteria have you established for... Continue Reading →
I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →
Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →
In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →
Watch Now What We Talked About Library News: A civil California Grand Jury decides that the Santa Cruz Public Library's potential use of a data analytics tool would threaten patron privacy. The library ended up not using the tool, but... Continue Reading →
