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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Stop Guessing When To Send Library Marketing Emails! Get a Free Calendar and Hit “Send.”ūüėä

https://youtu.be/SdT_gpCv8iU Watch the video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 173: What if I told you, there is a calendar that can help you program all of your library emails for 2023? I'll share this secret resource and more library email... Continue Reading →

How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

https://youtu.be/x0IGjRZHLkA Select to watch this video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 172: In this episode, I'm going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community. How does... Continue Reading →

The 2023 Guide to Social Media for Libraries: Twitter

Photo courtesy Cincinnati and Hamilton County Library This is the final part of a series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok YouTube Instagram Twitter for... Continue Reading →

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Instagram Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fifth installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook TikTok YouTube Twitter The final installment on... Continue Reading →

The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →

The 2023 Guide to Social Media for Libraries: New YouTube Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok Twitter Instagram YouTube... Continue Reading →

New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library‚Äôs TikTok Audience!

https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →

The 2023 Guide to Social Media for Libraries: New TikTok Success Secrets for This Year

Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook Twitter YouTube Instagram TikTok... Continue Reading →

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