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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

I Broke This Library Social Media Rule… and You Should Too!

WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

Three Tips to Navigate the Tricky Job of Fundraising for #LibraryGivingDay During a Pandemic

Watch Now In this episode, Angela talks about how to navigate the tricky job of fundraising for your library during the pandemic... or anytime.  Library Giving Day is April 23. I'll share three ideas for raising much needed library funds... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

What Will Happen to Library Summer Reading Programs This Year?

WATCH NOW In this episode, Angela talks about how the COVID-19 crisis is making it difficult for libraries to plan their beloved summer reading programs. She shares some tips for making sure your library program can still happen without overburdening... Continue Reading →

The Complete List of Free Online Tools to Help You Do Your Job as a Library Marketer

Your work as a library marketer is no walk in the park in the best of circumstances. But it's especially difficult right now. I started compiling a list of tools for library marketers before COVID-19 turned our world upside down.... Continue Reading →

Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

Watch NowIn this episode, I'll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don't always have... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

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