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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

  Watch now This episode goes with this post about swag! I'll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is! Plus... Continue Reading →

How to Pick Amazing Library Marketing Swag That People Will Love AND Build Brand Awareness and Loyalty For Your Library!

One of my staff members has a request for every event, conference, and convention I attend. "Hey boss, bring me swag!" Who doesn't love free stuff? And seeing what other organizations give out to promote their institutions and brands is... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →

You Can Fix It! If Your Library Marketing Is Failing, Here are the Top Eight Solutions

Do you remember when you learned to read? I was in the first grade. The school was holding a contest to find a student to deliver a public service announcement about education on a local radio station. I was determined... Continue Reading →

Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →

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