Super Library Marketing: Practical Tips and Ideas for Library Promotion

My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →

3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. Doctor’s appointments, salon appointments, a quick trip to pick up... Continue Reading →

🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some... Continue Reading →

Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Photo courtesy Cincinnati and Hamilton County Public Library Barbara Swinn knows what she’s doing. She’s worked with libraries for 40 years, most recently as manager of the flagship library for Explore York Libraries and Archives  She’s been awarded the British... Continue Reading →

Should Your Library Build Community Using Facebook Groups? (SPOILER ALERT: There’s a Better Way!) Watch this week's episode The #LibraryMarketing Show, Episode 184: A viewer wants to know if libraries should use Facebook Groups to build community. For-profit companies are doing it (or are they??) so why wouldn't it work for libraries? I'll... Continue Reading →

Be the Social Media You Want To See in the World: Advice on Building Community From a Library Marketer

Photo courtesy Cincinnati and Hamilton County Public Library Erica Freudenberger really, really loves her job. “I have the best job in the world!” For the past six years, she's been the outreach, engagement, and marketing consultant at the Southern Adirondack... Continue Reading →

How to Manage Your Library’s Social Media Promotions in Ten Minutes a Day! Watch the video here The #LibraryMarketing Show, Episode 183: Are you the only person handling your library's social media promotions? Do you have about 1000 other tasks you need to complete at work each day? You don't have to... Continue Reading →

10 Tips to Make The Most of Your Next Library Marketing Conference

Photo courtesy Cincinnati and Hamilton County Public Library My phone has a folder just for conference apps. And perhaps this is super nerdy, but I get a sense of thrill from moving an app from the folder to my homepage.... Continue Reading →

Nightmare Scenario: No One Shows Up for Your Library Program. 😨 Here Are 3 Ways To Make SURE That Never Happens Again. Select this to watch the video The #LibraryMarketing Show, Episode 182: I recently saw a Tweet that broke my heart. A library staffer put together a great program but... no one showed up. I know how much work goes... Continue Reading →

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