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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Twitter Stats, Facebook’s Free Social Impact Conference, and YouTube’s Aesthetic Guide: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →

Four Steps to Transform Your Library’s Plain Old Newsletter into a Marketing Masterpiece (With Examples!)

I love to read anything in print. The texture and smell of the paper, the actual physical weight the words have in your hands, and the ability to re-read and annotate the pages give a sense of importance to the... Continue Reading →

How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

Watch Now The Library Marketing​​​​​​​​ Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →

Fight for Your Ideas! Four Tips to Help You Get the Green Light for New Library Promotional Ideas

It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →

Two Brilliant and Easy Ways to Get More Reach for Your Library’s Instagram Account

I may be addicted to Instagram. The social media platform is my favorite place to scroll and post. It's fun. It's heartwarming. It's filled with great content. It's inspiring and beautiful. I follow a lot of libraries on Instagram. They... Continue Reading →

Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

Library Social Media Updates: YouTube’s New Feature and Facebook Explains Its Algorithm!

The Library Marketing​​​​​​​​ Show, Episode 103 Watch Now In this episode, I share two social media updates that are relevant for libraries. I'll tell you about YouTube's "New to You" feature and Facebook explained how its algorithm works! Kudos in... Continue Reading →

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