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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

How to Launch a Library Blog: A Guide to Pitching Your Idea and Getting It Off the Ground

We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →

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Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

This is the second part in a series on creating an editorial calendar for your library marketing. Read part one here. You've chosen a tool for your editorial calendar, and everyone on your team is using it. Now the fun... Continue Reading →

The Library Marketing Live Show Episode 3: When People Criticize Your Library Plus Should You Focus on Increasing Your Library’s Social Media Following?

The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →

Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

The Library Marketing Live Show Episode 2: Marketing Ideas for Summer Reading Success

Thank you to everyone who tuned in for episode two of the Library Marketing Live Instagram Show! Watch this recap to hear what we talked about! Things we talked about Summer Reading and how to make it successful Books we... Continue Reading →

The Step-by-Step Method for Figuring Out the Best Time to Send Library Marketing Emails and Why You Should Never Stop Experimenting!

I spend a good portion of my day as a library marketer trying to figure out how my cardholders live their lives. What do they do? When to they do it? What parts of their life are difficult? What parts... Continue Reading →

Library Marketing Live Show Episode 1: Connecting with Other Library Marketers and the Kanopy Controversy

Thank you to everyone who tuned in for the very first Library Marketing Live Instagram Show! I can't think of a better way to spend my lunch hour than chatting with you. Watch this recap to hear what we talked... Continue Reading →

Five Reasons Why You Should Stop Ignoring LinkedIn for Library Marketing Plus Tips to Get Started on Posts

NEW LIVE LIBRARY MARKETING TALK ON INSTAGRAM! Be sure to join me for my first live Instagram Q&A about Library Marketing. The live discussion happens every Tuesday at noon ET (11 a.m. Central and 9 a.m. Pacific) beginning this Tuesday,... Continue Reading →

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