Watch Now The Library Marketing Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →
I love to read anything in print. The texture and smell of the paper, the actual physical weight the words have in your hands, and the ability to re-read and annotate the pages give a sense of importance to the... Continue Reading →
Watch Now The Library Marketing Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →
It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
Watch Now The Library Marketing Show, Episode 105 In this episode, I answer a question from Jenny of Burlington Public Library: "Can you share some ideas for Library Card Sign-up Month in September? I'm especially looking for video ideas and... Continue Reading →
I may be addicted to Instagram. The social media platform is my favorite place to scroll and post. It's fun. It's heartwarming. It's filled with great content. It's inspiring and beautiful. I follow a lot of libraries on Instagram. They... Continue Reading →
The Library Marketing Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →
Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
The Library Marketing Show, Episode 103 Watch Now In this episode, I share two social media updates that are relevant for libraries. I'll tell you about YouTube's "New to You" feature and Facebook explained how its algorithm works! Kudos in... Continue Reading →
