“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →
Watch Now The Library Marketing Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →
Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!) and books. I’m outside of the platform’s... Continue Reading →
Watch Now The Library Marketing Show, Episode 91 In this episode, I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
Watch Now The Library Marketing Show, Episode 90 In this episode, I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →
I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →
Watch Now The Library Marketing Show, Episode 89 In this episode, we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →
One of the hardest and most rewarding things I ever did while working for the Public Library of Cincinnati and Hamilton County was to start a blog. It took me five years to get it off the ground. I wrote... Continue Reading →
