https://youtu.be/wh9h1pMP92A Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →
3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library
Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. Doctor’s appointments, salon appointments, a quick trip to pick up... Continue Reading →
Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value
Photo courtesy Cincinnati and Hamilton County Public Library Barbara Swinn knows what she’s doing. She’s worked with libraries for 40 years, most recently as manager of the flagship library for Explore York Libraries and Archives She’s been awarded the British... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library My phone has a folder just for conference apps. And perhaps this is super nerdy, but I get a sense of thrill from moving an app from the folder to my homepage.... Continue Reading →
Nightmare Scenario: No One Shows Up for Your Library Program. 😨 Here Are 3 Ways To Make SURE That Never Happens Again.
https://youtu.be/1xK9rFMrBwc Select this to watch the video The #LibraryMarketing Show, Episode 182: I recently saw a Tweet that broke my heart. A library staffer put together a great program but... no one showed up. I know how much work goes... Continue Reading →