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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I’ve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

What the Heck Is the Difference Between Library Statistics and Marketing Metrics? Here’s the Full Explanation and Why They Are BOTH Important!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →

Are You Sure Your Digital Library Promotions Are Working? Gain Confidence and Take the Guesswork Out of Marketing in Five Minutes a Day!

Photo of the Old Main Library reading room for the blind, courtesy Cincinnati & Hamilton County Library The Town Hall Library in North Lake, Wisconsin occupies a quaint white building with black shutters that looks like it might have once... Continue Reading →

Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →

Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Photo courtesy Public Library of Cincinnati and Hamilton County Imagine for a moment that you are walking down a city street, minding your own business when you see the clown Pennywise. That’s right. The terrifying lead character from the Stephen... Continue Reading →

Let’s Put This Big Question To Rest Once and for All: Sending Marketing Emails to Your Library Patrons Is NOT an Invasion of Privacy!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world. Libraries are defenders of truth, democracy, and privacy. And in... Continue Reading →

Your Patrons Are Not Goldfish! The Powerful, Scientifically Proven Reason Why Your Library Should Aim To Hold the Sustained Attention of Your Community

Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →

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