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Super Library Marketing: Practical Tips and Ideas for Library Promotion

The 2022 Guide to Social Media for Libraries: Pinterest

This is the fifth part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInYouTube The series concludes next week with the best practices guide for Twitter. These... Continue Reading →

Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

Watch Now The Library Marketing​​​​​​​​ Show, Episode 123 In this episode, I'll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials. Kudos in this episode goes... Continue Reading →

The 2022 Guide to Social Media for Libraries: YouTube

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. YouTube... Continue Reading →

How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

Watch Now The Library Marketing​​​​​​​​ Show, Episode 122 In this episode, I'll share advice for anyone working in library promotions on how to say "no." How do you have that difficult conversation? I've got three tips for you. Kudos in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About LinkedIn

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. LinkedIn... Continue Reading →

Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

Watch Now The Library Marketing​​​​​​​​ Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Instagram

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookTikTokYouTubeLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. Instagram... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: InstagramTikTokLinkedInYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. Facebook... Continue Reading →

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