Boy, library marketers sure have a lot of responsibilities. We're expected to drive attendance to programs, increase circulation, plan big events, provide outreach support, and make sure everyone in our community knows about all the services we provide. In addition,... Continue Reading →
One of my most vivid class memories from college happened during my freshman year. A woman visited our communications class to talk about this new thing sweeping the nation: the internet. She said that someday companies would be able to... Continue Reading →
I love to learn. I'm lucky that my library ties performance management goals to learning. So, I am professionally rewarded for doing something I love. But the real value is seen by my cardholders. When I learn new ways to... Continue Reading →
I wrote this post while sitting in my hotel room at the end of a week in Cleveland, Ohio at Content Marketing World. My brain is packed with ideas. My laptop battery is dead. Everywhere I look, I see orange.... Continue Reading →
There is an exciting movement in the library marketing world! More libraries are creating podcasts as a way to reach cardholders, tell stories, and share information. My own library is in season three of a podcast, Inside the Writer's Head.... Continue Reading →
This is part two of a series from a presentation my boss and I gave at the 2018 OrangeBoy Idea Exchange. Read part one here. Now comes the fun part: deciding what, how, and when to promote specific library events,... Continue Reading →
I was riding furiously on my parent's elliptical machine, trying to distract myself from the fact that I absolutely HATE exercise by scrolling through Facebook, when I came across a post that nearly made me fall off the machine. It... Continue Reading →
Update: These methods work!! Forbes.com deleted the offending article on July 23. Read more about it here. Original post begins here. Forbes.com made me angry. This weekend, the site posted an opinion piece by a contributor who tried to make... Continue Reading →
