Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →
Boy, library marketers sure have a lot of responsibilities. We're expected to drive attendance to programs, increase circulation, plan big events, provide outreach support, and make sure everyone in our community knows about all the services we provide. In addition,... Continue Reading →
One of my most vivid class memories from college happened during my freshman year. A woman visited our communications class to talk about this new thing sweeping the nation: the internet. She said that someday companies would be able to... Continue Reading →
I wrote this post while sitting in my hotel room at the end of a week in Cleveland, Ohio at Content Marketing World. My brain is packed with ideas. My laptop battery is dead. Everywhere I look, I see orange.... Continue Reading →
I was riding furiously on my parent's elliptical machine, trying to distract myself from the fact that I absolutely HATE exercise by scrolling through Facebook, when I came across a post that nearly made me fall off the machine. It... Continue Reading →
Update: These methods work!! Forbes.com deleted the offending article on July 23. Read more about it here. Original post begins here. Forbes.com made me angry. This weekend, the site posted an opinion piece by a contributor who tried to make... Continue Reading →
When I was in first grade, I wanted to be famous. My big break arrived in the form of a school contest. The winner got to read a public service announcement about education on the radio. "IT HAS TO BE... Continue Reading →
Every two years, my library holds staff development days. It's a conference of sorts that lasts all day. The training focuses on one issue that generally affects our public library customers, like addiction, poverty, homelessness, and mental illness. I always... Continue Reading →
I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 