It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee. You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →
Do you remember when you learned to read? I was in the first grade. The school was holding a contest to find a student to deliver a public service announcement about education on a local radio station. I was determined... Continue Reading →
I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say? What kind... Continue Reading →
Watch Now What We Talked About Shandi from the Illinios Heartland Library System sent me this question: I just read your blog article "How to Launch a Library Blog." I would love to hear more about this! Specific question: Our... Continue Reading →
We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →
I'm so excited to be the keynote speaker for the Illinois Library Association Marketing Forum Mini-Conference in Chicago in a few weeks. My brain is entirely engulfed in content marketing as I formulate the talk. There are also some big... Continue Reading →
We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →
This post is a short. That's because I want to share just one tip this week. No need to blow up the wheel or create a whole new strategy or have a bunch of meetings. This week, there is just... Continue Reading →
Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 