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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Angela Hursh

Special Episode: 5 Behind-The-Scenes Secrets of The Library Marketing Show!

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#LibraryMarketingShow, episode 300

🎀 This is a momentous episode.

Six years ago, I began recording short videos offering library marketing tips as a way to share what I’ve learned and improve my public speaking skills.

With 300 episodes under my belt (!!), I still enjoy doing this every week, all thanks to you. To mark the occasion, I’m going to share five secrets about The Library Marketing Show that I’ve never revealed before!

I want to sincerely thank you, my friends. You’re my people. I think you’re pretty darn wonderful. Thanks for welcoming me into your work life.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

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Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

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The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I’m going to share an example of a marketing campaign from the makers of the game Monopoly.

This campaign uses a very specific technique to get at the emotional motivation for playing the game. What does that have to do with library promotions? Watch the video to find out!

Kudos in this episode go to a group of Alabama libraries.

👏 I do a lot of bragging about libraries. But I can’t see everything everywhere, and I’m certain I’m missing some of the best #LibraryMarketing examples. So I need your help! You can share anonymously if you like. Thank you!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How To Put Together a Promotional Email Drip Campaign for Your Library

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The Library Marketing​​​​​​​​ Show, Episode 98

In this episode, I’ll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!

Kudos goes to Barbara Swinn of York Libraries for her British Empire Medal!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, Goodreads, and LinkedIn.

Did you miss Monday’s blog post?

The Truly Engaged Library User: Why It’s Critical That Libraries Focus Less on Transactions and More on Relationships

Angela’s latest book reviews

A Children’s Bible by Lydia Millet

Dark Tides by Philippa Gregory

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How Far in Advance Can I Schedule My Library’s Social Media Posts??

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The Library Marketing Show, Episode 78

In this episode, I’ll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do!

Do you have a system for scheduling social media posts ahead of time? Share your thoughts in the comments.

Kudos in this episode go to the Adrian District Library for their “Lit in a Minute” book reviews on YouTube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

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The Library Marketing Show, Episode 75

In this episode, I’ll go over five library strategies for 2021.

Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Should My Library Spend 💵 on Social Media Ads?

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The Library Marketing Show, Episode 74

In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!

Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!

Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Use This Tool to Make Your Library Website Better Than Ever!

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The Library Marketing Show, Episode 73

In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)

Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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