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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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ann handley

🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success

https://youtu.be/YhneZIFdnnI Watch this video The #LibraryMarketing Show, Episode 188 I admit it... sometimes, when I hear a marketer use the word "engagement," I sigh. We throw that term around quite a bit. Community engagement. Patron engagement. Email engagement. And lately,... Continue Reading →

Feeling Lost and Uninspired by Library Marketing? Here Are Seven Places to Learn and Improve Your Library Promotional Prowess!

Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →

Three Pieces of Advice Library Marketers Can Use Right Now

This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →

Libraries Need to be Bolder, Braver: Lessons from a Writer

I'm a fan of Ann Handley... that's not really a secret. Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this... Continue Reading →

What Does Your Library Stand For? Advice From Ann Handley

I worked in a local television newsroom for 20 years. Broadcast TV schools tend to churn out formulaic writers; who, what, where, when, why, don't bury your lead, put the important stuff in the first few sentences, pepper your story... Continue Reading →

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