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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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ann handley

Nine Writing Tools That Will Change the Way Your Market Your Library

  The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words but it seems elusive and... Continue Reading →

Three Pieces of Advice Library Marketers Can Use Right Now

This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →

Libraries Need to be Bolder, Braver: Lessons from a Writer

I'm a fan of Ann Handley... that's not really a secret. Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this... Continue Reading →

What Does Your Library Stand For? Advice From Ann Handley

I worked in a local television newsroom for 20 years. Broadcast TV schools tend to churn out formulaic writers; who, what, where, when, why, don't bury your lead, put the important stuff in the first few sentences, pepper your story... Continue Reading →

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