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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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basics of library marketing

Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

This is the second part in a series on creating an editorial calendar for your library marketing. Read part one here. You've chosen a tool for your editorial calendar, and everyone on your team is using it. Now the fun... Continue Reading →

Four Sneaky Ideas to Insert Marketing Tactics Into Your Everyday Work as a Librarian

I need your help! In a few weeks, I'm giving a short online seminar to library directors about marketing! I have 15 minutes to convince them to throw their full support behind library marketing. I really want this talk to... Continue Reading →

Eight Major Reasons To Add Content To Your Library Marketing {Infographic}

I'm so excited to be the keynote speaker for the Illinois Library Association Marketing Forum Mini-Conference in Chicago in a few weeks. My brain is entirely engulfed in content marketing as I formulate the talk. There are also some big... Continue Reading →

How to Create a Social Media Strategy That Actually Works

The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

I’m Thankful for You

We're getting ready to celebrate Thanksgiving here in the United States. I'm taking a break from posting tips for a week so I can catch up on post writing! While I do that, you can bet that I'll be thinking... Continue Reading →

One Gigantic Library Email Marketing Mistake To Avoid

This post is a short. That's because I want to share just one tip this week. No need to blow up the wheel or create a whole new strategy or have a bunch of meetings. This week, there is just... Continue Reading →

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