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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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brand marketing

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

You Don’t Need to Focus on Brand Awareness!

Prepare the pitchforks. I'm about to say something unpopular. A lot of libraries list brand awareness as one of their strategy and marketing goals. They believe their community doesn't know the library exists. ┬áIn the past, I've not objected to... Continue Reading →

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