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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Branding

Marketing Done Differently: How To Use the Next Two Months To Build Library Brand Awareness and Affinity

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen your library’s position... Continue Reading →

Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 150 In this episode, we will answer a viewer's question. Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, "I am new to library... Continue Reading →

Call It What It Is: Toledo Public Library Explains Their New Brand Strategy

A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →

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