I wrote this post while sitting in my hotel room at the end of a week in Cleveland, Ohio at Content Marketing World. My brain is packed with ideas. My laptop battery is dead. Everywhere I look, I see orange.... Continue Reading →
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(Read time: 3 minutes, 50 seconds) School is almost out and summer reading is underway. I hope your workload is lighter during this time of year! It's now time to start thinking about your personal and professional growth. And it's... Continue Reading →
Note: this post is aimed at library marketers in the United States because my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know about great marketing conferences around... Continue Reading →
I'm a fan of Ann Handley... that's not really a secret. Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this... Continue Reading →
I returned from Content Marketing World with a head full of ideas and a heart full of questions. The questions began on the first day, during the first hour of the conference. In his opening keynote, Content Marketing World founder... Continue Reading →
I want to show you how Snapchat works by demonstrating it. For me, the easiest way to learn how to navigate a new tool or social media platform is to simply watch someone else do it first and then to mess... Continue Reading →
Confession: I love writing speeches. It's one of my favorite job tasks. I've been asked to write nearly a dozen speeches in my two years at my library, including several for our director and some for the president... Continue Reading →
Note: this post is aimed at library marketers in the United States, because so far in my career, my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know... Continue Reading →
