If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →
Every content creator fears no one will read their work. By contrast, the most exhilarating thing you can do in marketing is to write something that people read, share, and comment on. I speak from experience. There is no better... Continue Reading →
Some people are just super smart. And you can tell the first time you meet them. Two years ago at Content Marketing World, I went into the main hall for a keynote presentation. There are 4,000 chairs in that space and... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 