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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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content amplification

Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

Five Totally Doable Things That Make Your Library Content More Shareable

Every content creator fears no one will read their work. By contrast, the most exhilarating thing you can do in marketing is to write something that people read, share, and comment on. I speak from experience. There is no better... Continue Reading →

Why No One Is Seeing Your Stuff and What to Do About It

Some people are just super smart. And you can tell the first time you meet them. Two years ago at Content Marketing World, I went into the main hall for a keynote presentation. There areĀ 4,000 chairs in that space and... Continue Reading →

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