Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Tag

content marketing and libraries

Library Marketing Secrets You Can Steal From General Electric

The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →

Why No One Is Seeing Your Stuff and What to Do About It

Some people are just super smart. And you can tell the first time you meet them. Two years ago at Content Marketing World, I went into the main hall for a keynote presentation. There are¬†4,000 chairs in that space and... Continue Reading →

STOP: Before You Do Any Content Marketing, Get a Strategy

Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →

Five Content Marketing Lessons Learned at the Construction Site

I woke up this morning with a tingle of anticipation akin to what I'd feel on¬†Christmas morning. My library system is opening two new library buildings this week. We opened a third building last month and renovated another historic location... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: