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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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content marketing and libraries

Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year

“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →

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The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

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Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!

Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →

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Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

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Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

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How Can You Tell If People Want To Read Your Library’s Print Newsletter or Magazine? Some Not Exactly Scientific Ideas!

I love my library's print publication, Library Links. It's full of stories about the library, its staff, and its cardholders. It's fun to write. It fun to watch it transform from a bunch of Word documents into a legitimate magazine.... Continue Reading →

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Five Totally Doable Things That Make Your Library Content More Shareable

Every content creator fears no one will read their work. By contrast, the most exhilarating thing you can do in marketing is to write something that people read, share, and comment on. I speak from experience. There is no better... Continue Reading →

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Eight Major Reasons To Add Content To Your Library Marketing {Infographic}

I'm so excited to be the keynote speaker for the Illinois Library Association Marketing Forum Mini-Conference in Chicago in a few weeks. My brain is entirely engulfed in content marketing as I formulate the talk. There are also some big... Continue Reading →

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Shrewd Marketers Challenge Conventions. So Should We!

I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →

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