More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
Back in February, I had the great pleasure of attending and speaking at the Edge 2020 conference in Edinburgh, Scotland. While there, I heard from librarians across the United Kingdom as they shared stories about the fantastic work happening in... Continue Reading →
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →
Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →
