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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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content marketing inspiration

Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year

“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →

Marketing is Not a Dirty Word! Why Libraries Need to Promote Themselves Now, More Than Ever

Back in February, I had the great pleasure of attending and speaking at the Edge 2020 conference in Edinburgh, Scotland. While there, I heard from librarians across the United Kingdom as they shared stories about the fantastic work happening in... Continue Reading →

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

Outstanding YouTube Channels Every Library Marketing Insider Must Watch

It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →

Shrewd Marketers Challenge Conventions. So Should We!

I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →

STOP: Before You Do Any Content Marketing, Get a Strategy

Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →

Four Steps to Get Out of the Library Marketing Rut

It is hard to believe that in a building filled with the stories true and imagined, a library marketer would need inspiration. But alas, we are human. And sometimes we are stuck in a rut. We struggle to inspire our cardholders,... Continue Reading →

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