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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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content marketing inspiration

Outstanding YouTube Channels Every Library Marketing Insider Must Watch

It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →

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Shrewd Marketers Challenge Conventions. So Should We!

I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →

Amazing Content Marketing Stories About Your Library Are Right Under Your Nose!

I love content marketing for libraries and I believe stories are the best way to build a life-long relationship with cardholders. Many of you share my belief. But the real chore of finding and telling those stories can┬áseem a bit... Continue Reading →

STOP: Before You Do Any Content Marketing, Get a Strategy

Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →

Four Steps to Get Out of the Library Marketing Rut

It is hard to believe┬áthat in a building filled with the stories true and imagined, a library marketer would need inspiration. But alas, we are human. And sometimes we are stuck in a rut. We struggle to inspire our cardholders,... Continue Reading →

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