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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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content marketing rules

Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

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Big Regret: I Broke The First Rule of Content Marketing

I have a big regret. As I was flipping through back issues of our quarterly news magazine, Library Links, I noticed I'd broken the first rule of content marketing in the cover story headline of a recent issue. Can you... Continue Reading →

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