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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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content marketing strategy

Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

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Eight Major Reasons To Add Content To Your Library Marketing {Infographic}

I'm so excited to be the keynote speaker for the Illinois Library Association Marketing Forum Mini-Conference in Chicago in a few weeks. My brain is entirely engulfed in content marketing as I formulate the talk. There are also some big... Continue Reading →

STOP: Before You Do Any Content Marketing, Get a Strategy

Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →

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