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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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content marketing world

Maybe the Biggest Lesson for Libraries from Content Marketing World: Why Broad is Flawed!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →

I Went to My First In-Person Conference in 19 Months: Here Are the 7 Most Relevant Marketing Lessons I Learned and What They Mean for Libraries

Last week, I felt like a groundhog venturing out of its hole after a long winter of hibernation. But groundhogs only hibernate for five months, and I've been in lockdown for 19 months. I went to Content Marketing World, a... Continue Reading →

The Best Advice for Library Marketing From CMWorld 2018

I wrote this post while sitting in my hotel room at the end of a week in Cleveland, Ohio at Content Marketing World. My brain is packed with ideas. My laptop battery is dead. Everywhere I look, I see orange.... Continue Reading →

Three Pieces of Advice Library Marketers Can Use Right Now

This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →

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