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Content Marketing

The Library Marketing Live Show Episode 7: Making Content Marketing the Focus of Your Library Marketing Team!

Watch Now What We Talked About I'm looking for examples of libraries that are having success and failure with email marketing. I always talk about what I'm doing at my library. Now I want to know what you're doing at... Continue Reading →

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Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

Five Totally Doable Things That Make Your Library Content More Shareable

Every content creator fears no one will read their work. By contrast, the most exhilarating thing you can do in marketing is to write something that people read, share, and comment on. I speak from experience. There is no better... Continue Reading →

Eight Major Reasons To Add Content To Your Library Marketing {Infographic}

I'm so excited to be the keynote speaker for the Illinois Library Association Marketing Forum Mini-Conference in Chicago in a few weeks. My brain is entirely engulfed in content marketing as I formulate the talk. There are also some big... Continue Reading →

Library Marketing Secrets You Can Steal From General Electric

The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →

How To Be a Journalist: Six Library Marketing Writing Tips

Sometimes, I really miss being a journalist. My former profession was difficult. It was grinding. It sometimes felt abusive. I'm a pretty positive person but honestly, after 19 years of working on stories about crime, drugs, death, families in crisis,... Continue Reading →

Focus on the Content, Not the Container

My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →

Why Marketing to Teenagers is THE MOST IMPORTANT Job You Have Right Now

Teenagers are the future of my library and yours. But traditional marketing fails to reach these media-savvy kids. So how do libraries build the foundation for a life-long relationship with this demographic? Here's the thing: It’s not all about technology!... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

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