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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Content Marketing

The Top Four Reasons To Use Content Marketing To Promote Your Library on Every Platform

My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year

“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

Feeling Lost and Uninspired by Library Marketing? Here Are Seven Places to Learn and Improve Your Library Promotional Prowess!

Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →

Why the Circle of Promotion is Your Best Bet for Library Marketing

Watch Now The #LibraryMarketing Show, Episode 46Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela's former library that she... Continue Reading →

Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

Part One of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

I don't know about you, but I spend the majority of my day as a library marketer making decisions. I answer probably two dozen or more questions a day from co-workers, staff, and friends about everything from the title of... Continue Reading →

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