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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Crisis Communications

Help Your Community Understand a Crisis: 3 Tips To Thoughtfully Address World Events With Library Promotions [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 134: This episode was born out of a desire to help libraries address the war in Ukraine and other major world events. There are 3 ways your library can provide context, resources, and... Continue Reading →

It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library

The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →

How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis

This past week, many public libraries found themselves grappling with a real and unexpected threat. The 2019 Novel Coronavirus, also known as COVID-19, is causing many libraries to consider how they can best share information about the disease and protect... Continue Reading →

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