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#LibraryMarketingShow, episode 335

If you’re sharing your Instagram posts to Stories to boost reach, you’re not alone. But it may not be helping you in the way you think!

According to Instagram’s head, this common tactic doesn’t actually increase reach the way many marketers assume.

In this episode of The Library Marketing Show, I break down what’s really happening with the Instagram algorithm, what this means for library marketing, and what you should do instead to make sure your posts are seen and engaged with.

Plus, a kudos nomination comes in for a library that’s busting myths about libraries!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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