Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Tag

digital marketing

Accessibility Is Good Marketing: Why Libraries Must Start WCAG 2.2 Prep Now

Watch this video now

#LibraryMarketingShow, episode 310

April 2026 might sound far off, but big accessibility changes are coming — and they’ll directly affect how you market your library.

The new regulations aren’t just a compliance issue; they’re an opportunity to make your marketing better for everyone. Yet, I’m not seeing many libraries getting ahead of this.

So in this episode of The Library Marketing Show, let’s talk about what’s changing, why it matters, and what you should be doing right now.

Plus, I’ll give kudos to a library with a one-of-a-kind video for National Library Card Sign-up Month.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Say hello at these future conference appearances!

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

💌Easy and Inexpensive Ideas To Show Appreciation to Your Library Patrons

Watch this video now

#LibraryMarketingShow, episode 309

A viewer wants to show appreciation to their library patrons. How can you do this on a budget while still making your community members feel special?

I’ll share some really quick and creative ways to show your community members that you appreciate them in this episode of The Library Marketing Show!

Plus, I’ll share kudos for a library whose short-form video has received tens of thousands of views and tell you why this video was so successful.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

The Secret To Stock Photos That Actually Work for Your Library Promotions

Watch this video now

#LibraryMarketingShow, episode 308

Are you looking to increase clicks on your library’s emails, social media, and websites? The secret may be the faces that you choose in your promotions!

In this episode of The Library Marketing Show, I’ll reveal the one thing that makes stock photos actually work… and this is backed by science.

Plus, I’ll give kudos to a library that started a basic service but promoted it in a not-so-basic way!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

How To Make Your Library Content More Helpful and Rank Higher on Google!

Watch this video now

#LibraryMarketingShow, episode 307

Is your library’s online content working as hard as it could? Google has released some guidelines to help you create content that’s not only helpful for your patrons but also gets noticed by search engines, including Google, of course!

I’ll break down the latest advice in this episode of The Library Marketing Show.

Plus, we’ll share kudos with a library that went above and beyond on social media!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Can Facebook Events Increase Your Program Attendance? How To Decide if It’s Worth the Effort

Watch this video now

Special note: Don’t forget to take the 2025 Super Library Marketing Reader Survey! It closes on Friday at 11:59 a.m. ET.

#LibraryMarketingShow, episode 306

A viewer wants to know if it’s worth it to make a Facebook Event for every program that the library puts on, or if that strategy is just kind of spammy, busy work. In other words, do Facebook events really drive attendance to library programs?

You might be surprised by the answer! I’ll share that and a checklist to help you decide if you should use a Facebook Event in this episode of The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

The Secret to Better Library Emails (and It’s Easier Than You Think!)

Watch this video now

#LibraryMarketingShow, episode 304

Fans of this show know I’m a big believer in email as one of the most powerful tools in your library’s marketing toolbox.

Now, a brand-new survey is packed with insights to help you boost opens and clicks — and make your emails even more effective. But here’s the real headline: there’s one SUPER secret trick that top marketers use to dramatically improve results.

It’s surprisingly simple, requires no extra tools or tech, and you can start using it right away. I’ll reveal exactly what it is in this episode of The Library Marketing Show.

Plus, we’re giving kudos to a library that introduced a brilliantly-named new mascot.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

Watch this video now

#LibraryMarketingShow, episode 303

Here’s some big news: Facebook is cracking down on unoriginal content on its platform. This update will have a significant impact on your engagement and strategy.

In this episode of The Library Marketing Show, we’ll go through the warning from Facebook and discuss how your library should respond to it.

Plus, we’ll share kudos for a library that is posting some incredibly moving patron testimonial videos.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

Revolutionize Your Library’s Reach with These Secret Retail Strategies

Watch this video now

#LibraryMarketingShow, episode 302

What do the big retail giants know about consumer behavior that libraries should also know? I’ll share some brand-new insights with you in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library with a YouTube playlist that’s causing my TBR to balloon!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

A WordPress.com Website.

Up ↑