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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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email click-thru rate

Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

https://youtu.be/-W7u859MAr4 Click to watch the episode. The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions! This topic was suggested by a viewer named Lily who says, "We have a super high open rate... Continue Reading →

The Step-by-Step Method for Figuring Out the Best Time to Send Library Marketing Emails and Why You Should Never Stop Experimenting!

I spend a good portion of my day as a library marketer trying to figure out how my cardholders live their lives. What do they do? When to they do it? What parts of their life are difficult? What parts... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

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