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empathy in marketing

How to Unlock Empathy to Make Library Marketing Mean Something

Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →

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The Most Effective Library Marketing Tactic Ever: “I Understand”

I listened last week to White House officials explain a recent round of proposed budget cuts by President Trump. Soon after its release, I noticed a backlash on social media by people who believe the decisions in this budget proposal... Continue Reading →

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