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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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graphic marketing

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Five More Amazing Websites With Free Stock Photos For Your Library

More than I year ago I made a list of the top seven websites I use to find free marketing photos for my library. At the time, finding free photos with open copyright use was tricky. But in the span... Continue Reading →

Don’t You Wish Libraries Could Do This?

The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn't that be awesome?! Here's an excerpt:... Continue Reading →

How to Grab Attention With Infographics

About a year ago, I decided to start using infographics in our library promotions. I love them. They appeal to my visual and creative nature. They capture the attention of our cardholders and can lay out difficult ideas or concepts in a... Continue Reading →

Why a Rock Star Graphic Artist is the Most Valuable Member of Your Team

I recently had a conversation with another library marketer who was looking to build her team. She was trying to figure out where to start. Without hesitation, I told her to start hunting for a rock star graphic designer. With the emphasis... Continue Reading →

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