Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →
CAUTION: This topic might be 🔥🔥! WATCH NOW COMMENT, even if you disagree. Comment especially if you disagree! I explain why I think it's important for libraries to hire trained communications and marketing professionals to do their marketing, and my... Continue Reading →
I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 