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Zoom Fatigue is RUINING My Library Programming! How the Heck Should Libraries Deal With That?

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The Library Marketing Show, Episode 71

In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”

Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

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The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

4

This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

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The Library Marketing Show, Episode 54

Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms.

Also Kudos to the Vancouver Island Regional Library for their video “VRL: Stronger Than Ever.”

Click on the YouTube link above to watch the video, get the link for the free tool, and a link to Vancouver’s video.

Nominate someone to receive kudos and share your suggestions for a future Library Marketing Show topic by leaving a message in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

2

Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

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The Library Marketing Show, Episode 52

Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It’s okay. You are not alone. Here is a great study about how stress affects your brain. Angela shares her personal tips for coping with stress in this unique time.

Do you have tips or coping mechanisms? Please share them in the comments.

Also Kudos to Rutherford County Library System IT Administrator, Kevin Robertson, for creating this great “bounce back” page of resources for patrons. Kevin was nominated by Carol Ghattas of Linebaugh Public Library. Nominate someone to receive kudos by commenting on this post.

What did you think of this episode? Do you have an episode suggestion? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!  

6

Google’s New Social Media Platform and What it Means for Library Marketing!

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The Library Marketing Show, Episode 51

Angela talks about Google’s new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard?

Check it out here.

Also Kudos to Kelly Passek, a school librarian in VA. She is delivering books to the kids in her district by drone.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

You might also like these videos

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

 

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The Library Marketing Show, Episode 50

Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”

Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

13

Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33

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In this episode, we talk about a hot button issue: deleting your library’s Facebook account.

Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go over a few key Facebook statistics to consider before you make a decision. NO JUDGEMENT HERE! Stats are courtesy of Social Media Today.

Also kudos to the Evanston Public Library for their brand-new podcast. It’s getting great buzz and I can’t wait to listen. Read more about the podcast here. And, if you want to start your own, here’s some advice from a library podcast expert.

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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