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🤔How To Choose Between Short or Long-Form Content Like a Pro

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#LibraryMarketingShow, episode 291

Have you ever stared at a piece of library marketing content and thought, should this be a quick update or a deep dive? Let’s settle that today! Here is how to know if you should use short-form content or when it’s time to go to long-form content in this episode of the Library Marketing Show.

Plus, we’ll give kudos to the subject of a past Super Library Marketing profile who just won a huge award.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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How the Confusion Over Marketing and Programming Is Impacting Your Library’s Success

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#LibraryMarketingShow, episode 289

I have a hot take on marketing and programming. They are two completely different things. But confusion over the roles is making it difficult for many libraries to do effective marketing.

I’m going to defend my hot take and give you some guidance on why this distinction is important in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for their series of onboarding emails and the brilliant way they get people to sign up for targeted email marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Boost Your Biggest Supporters: Branding and Marketing Advice for Your Friends of the Library Group

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I have a one-question poll I need you to take. Record your answer here.

#LibraryMarketingShow, episode 288

How can a Friends of the Library group successfully spread the word, attract more donations, and recruit new members? They need marketing and branding! But they often don’t have the expertise or budget. So… then what?

This is a very niche episode that you’ll want to send to your friends of the library group!

Plus, we’ll give kudos to a library with a brilliant idea for a simple library storytelling video.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Reach New Cardholders: 4 Cost-Free Tips for Success💲

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#LibraryMarketingShow, episode 287

If your library is having trouble getting new cardholders and you want to attract more people but don’t have any money, what do you do? In this episode of the Library Marketing Show, I’ve got four tips for you!

Plus, we’ll do kudos but with a twist. This shout-out goes to a podcast and all the librarians who have appeared on it.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Optimize Your Library’s Reach: Social Media Timing Revealed (With a Caveat!)

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#LibraryMarketingShow, episode 286

A new study tells us the best time to post to each social media platform. Or does it??

I will share the results and a warning about not taking this advice too seriously in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library that went the extra mile to welcome people to their newly renovated branch.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Unlock the Secrets to Engaging Niche Audiences in Library Marketing

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#LibraryMarketingShow, episode 285

How exactly do you market to a niche audience? I have a viewer who wrote that they work for a particular kind of library and want some help with marketing advice. And I think this advice actually applies to everyone working in library marketing.

So, we’re going to get into niche audiences in this episode of The Library Marketing Show!

Plus, kudos go to a library that introduced a new staff member to the media.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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5 Time-Saving Tips To Save Your Sanity While Marketing Your Library

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#LibraryMarketingShow, episode 284

Are you marketing and promoting your library by yourself or with a very small team? Do you feel overwhelmed and stressed, like there’s never enough time in the day to do everything that needs to be done?

I have five tips to help you make the most of your time and be efficient with your library marketing without getting stressed. We’re going to talk about it in this episode of The Library Marketing Show.

Plus, kudos goes to a library that managed to work a talking point about the value of libraries into a story about a book returned decades after its due date.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Facing the Hard Truth About Organic Reach on Facebook: Is It Worth Your Energy?

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#LibraryMarketingShow, episode 283

I’m not sure this is healthy for me. Still, I’ve been thinking about Facebook organic reach a lot lately. I’ve been wondering: Does it make any sense for libraries to post organically to Facebook anymore?

I think there are some hard truths about Facebook that we need to work through. We’re going to do it in this episode of the Library Marketing Show.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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