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Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

Watch now⬆️

The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has put accounts at risk. I’ll explain the threat and the four steps your library can take right now to reduce the chances your library’s account will be cloned or hacked.

Kudos in this episode go to the Dayton Metro Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

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Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

Click to watch the episode.

The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions!

This topic was suggested by a viewer named Lily who says, “We have a super high open rate and super low click-through rate. Could you talk CTRs?” I sure can!

Kudos in this episode go to the Oxford University Libraries in New York.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

I have a favor to ask. Can you take this five-minute survey about professional development? Thank you!

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Your Library Needs To Use Camel Case Hashtags on Social Media: Join the Movement To Force Change!

The Library Marketing​​​​​​​​ Show, Episode 165: I need your library’s help forcing a change that will make social media more accessible to everyone.

I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all social media platforms.

Kudos in this episode go to the Superior Township Public Library in Michigan.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries.

YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature. Let’s talk about how these changes will impact library marketing and promotions.

Kudos in this episode go to Amanda Menneto of the Clifton Park-Halfmoon Public Library. Watch the video to see why she’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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🎧Announcing a New Podcast Exclusively for Library Marketers! Full Details In This Video

The Library Marketing​​​​​​​​ Show, Episode 163: I’ll share some exciting news for anyone who wants to learn more about library promotions from the top minds in the business.

There is a new podcast in the world all about library marketing. It’s hosted by a library marketer. And it’s called Library Marketing for Library Marketers! I’ll give you all the details.

Kudos in this episode go to the Broward County Public Library. Watch to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Make Sure Your Library Promotional Emails Get Noticed in the Inbox! Here Are Some Tips That Actually Work.

The #LibraryMarketing​​​​​​​​ Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren’t worth their time because people receive too many emails from brands.

That’s a common misconception. I’ll explain why it’s not true and share some tips for making sure your library marketing emails get opened and clicked on!

Kudos in this episode go to Kathy Zappitello. Watch to find out why she’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Libraries: It’s Time to Update Your Crisis Communication Plan! Here’s What You Need to Revise.

The Library Marketing​​​​​​​​ Show, Episode 161: In the wake of Hurricane Ian, libraries around the world should take the time to update their crisis communication plans.

Most libraries put a crisis plan into place during the pandemic. But if you haven’t revisited and revised the document since then, you could be in trouble.

Disaster strikes every library. We’ll talk through the things you need to update in your plan.

Kudos in this episode go to the Boone County Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

The Library Marketing​​​​​​​​ Show, Episode 160

In this episode, I have three whopper social media headlines to share.

First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We’ll talk it through.

The second headline is making me reconsider the advice I give to libraries. And the third piece of news is about a change that will make it easier for you to make your library promotions accessible.

Want to learn how to transcend social media algorithms? I’ve launched a self-paced course called Conquering Social Media: A Strategy for Libraries. And readers of my blog can use the discount code SUPERLIBRARYMARKETING at checkout to get 20 percent off!

Kudos in this episode go to the St. Louis Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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📱How to Properly (and Legally!) Share Creative Content on Your Library’s Social Media Channels

In this episode of The Library Marketing Show, I’ll answer a question from the viewer about sharing original content from other creators on social media.

This viewer asked for clarification on the correct online etiquette for sharing content, specifically cartoons or memes, from another page. I have two tips that worked for me when I worked in a library plus advice from experts.

Kudos in this episode go to Saul Hernandez of the Charlotte Mecklenburg Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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