The #LibraryMarketing Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren’t worth their time because people receive too many emails from brands.
That’s a common misconception. I’ll explain why it’s not true and share some tips for making sure your library marketing emails get opened and clicked on!
Kudos in this episode go to Kathy Zappitello. Watch to find out why she’s being recognized.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
And subscribe to this series to get a new weekly video tip for libraries.
Thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
October 12, 2022 at 9:02 am
I agree with you 100%. Our most effective communication tool is our e-newsletters. Including a compelling subject line is critical. I think of them as a billboard or headline to create interest to open the email. I also started targeting my emails and have increased my open rate to almost 50%. All of our emails also show they are from the Grosse Pointe Public Library and people come in and ask to be added to the email list so they know what’s going on at the library.
LikeLiked by 1 person
October 12, 2022 at 11:30 am
Sorry to go meta on this video, but I wanted to say THANK YOU for linking here rather than directly to YouTube in the blog email. It’s too easy to go down rabbit holes when I’m on YouTube. Linking here kept me on the straight & narrow. 😉
October 24, 2022 at 4:52 pm
Recommendations for the best e-newsletter software for libraries? Our free program isn’t really working for us, but we need something affordable to send to several thousand library customers.