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Sneaky Secrets to Help You Find More Music for Your Library’s Instagram Reels

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The Library Marketing​​​​​​​​ Show, Episode 127

In this episode, I’ll answer a viewer’s question about how to find a better selection of music on Instagram Reels.

Kudos in this episode go to the Fairfax County Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 124

In this episode, I’ll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion.

Kudos in this episode goes to the Delaware County District Library for their awesome selection and marketing of board games for checkout.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Marketing to Gen Z: The Top Three Tips to Help Libraries Attract This Important Demographic

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The Library Marketing​​​​​​​​ Show, Episode 123

In this episode, I’ll share three tips from some recent research that will shed light on how to communicate with Gen Z in your library marketing materials.

Kudos in this episode goes to the Pflugerville Public Library. Watch the video to find out why they’re being recognized!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

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The Library Marketing​​​​​​​​ Show, Episode 122

In this episode, I’ll share advice for anyone working in library promotions on how to say “no.” How do you have that difficult conversation? I’ve got three tips for you.

Kudos in this episode goes to Waimakariri Libraries. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

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The Library Marketing​​​​​​​​ Show, Episode 121

In this episode, I’ll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a new Instagram feature, and a new way to track your Twitter analytics.

Kudos in this episode goes to Asotin County Library. Watch to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

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The Library Marketing​​​​​​​​ Show, Episode 116

In this episode, I’ll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very specific space.

Kudos go to the Thayer Public Library. Watch the video to find out why they’ve earned this week’s kudos.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

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The Library Marketing​​​​​​​​ Show, Episode 115

In this episode, in light of last week’s Facebook and Instagram outage, we’ll look at the term “rented land.” And I’ll give you some alternatives to putting library marketing content on “land” that your library owns. 🙂

Kudos go to Sayville Public Library. Watch the video to see why they’re being highlighted.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How to Avoid Three Big (But Totally Understandable) Library Marketing Mistakes

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The Library Marketing​​​​​​​​ Show, Episode 106

In this episode, I’ll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions?

I’ll talk about the three most common boo-boos and give you ideas for avoiding these pitfalls. Don’t worry… you can do it!

Watch to find out who gets kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104

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In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and the collection.

Kudos in this episode go to the Monroe County Public Library for their new testing kitchen.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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