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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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How To Turn Your Library’s Frequently Asked Questions Into a Marketing Opportunity!

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The Library Marketing​​​​​​​​ Show, Episode 102

In this episode, I share some tips for how to use your library’s FAQ’s into marketing opportunities. This idea can be a great way to establish your library as a place of answers.. And it can help you fill holes in your promotional schedule with valuable content.

Kudos in this episode go to Eileen Button of Genesee Public Library who wrote an open love letter to libraries that made me a little teary-eyed!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know by clicking on the feedback tab.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

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The Library Marketing​​​​​​​​ Show, Episode 101

In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, “I was curious if you’ve seen other libraries use ‘Revue’ – Twitter’s newsletter tool for writers and publishers. I thought it would be interesting to add monthly programs or resources and pin it to our profile. I haven’t seen libraries use this feature before and thought I’d ask.”

I gave my answer in the video. This is just my opinion of course!

Kudos in this episode go to the Topeka-Shawnee County Public Library. They recently opened a resource center for community members without a computer or internet access.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know by clicking on the feedback button. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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It’s the 100th Episode of The Library Marketing Show! Here are 5 Reasons to Love Library Marketing

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This is the 100th episode of the Library Marketing Show. It’s a celebration of YOU… the person who does marketing and promotions at your library.

I think you are amazing and awesome, and I’m sharing the five reasons why library marketing is the best job at the library.

And Kudos in this episode go to… you! Thank you for your comments, feedback, ideas, and support. The library marketing community is gracious and warm and wonderful, and I’m proud to be a part of it.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Angela’s latest book reviews

Beach Read by Emily Henry

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Two New Tools That Will Help You Write Better Library Promotional Copy!

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The Library Marketing​​​​​​​ Show, Episode 93

In this episode, I’m sharing two tools that will help you when you’re writing any kind of library promotional copy for any type of marketing tactic.

Kudos go to the Elizabeth Public Library in New Jersey for their great work with their immigrant population and with job seekers.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Here’s When It’s Okay for Your Library To Forget Perfection and Just Push Send!

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The Library Marketing Show, Episode 85

In this episode, I’ll talk about why it’s sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect.

Kudos in this episode go to the Clearwater Public Library System.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How Far in Advance Can I Schedule My Library’s Social Media Posts??

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The Library Marketing Show, Episode 78

In this episode, I’ll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do!

Do you have a system for scheduling social media posts ahead of time? Share your thoughts in the comments.

Kudos in this episode go to the Adrian District Library for their “Lit in a Minute” book reviews on YouTube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

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The Library Marketing Show, Episode 75

In this episode, I’ll go over five library strategies for 2021.

Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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