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How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

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Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

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Lisa at Oshkosh Public Library asks “Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow up to gauge their new cardholders’ experiences and ultimately turn them into regular library users? I’m talking about libraries that do a great job engaging with new cardholders – not just bombarding them with all the rules involved with using the library.”

I use an email drip campaign to introduce the best of what my library offers. But readers, help a sister out! Tell us what you do in the comments.

KUDOS this week to the Princh blog for their blog article “Why The Library Intimidates Me.” It was heartbreaking and great food for thought for library marketers. Read it here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

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There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and how I almost missed an opportunity to put this one thing to use when making changes to my library’s print publication!

Also Kudos go out to NoveList for the free book The Secret Language of Books, which is incredibly helpful for marketing your collection. You can get a free print or digital copy!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

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Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will be in Indianapolis, Indiana.  For more about what I learned at this year’s conference, read this.

And kudos to the organizers of this year’s conference. It was top-notch. The venue, the food, the speakers, the app, the registration information, the speaker process… everything was well-organized and smooth. This was the best conference experience I’ve ever had!

Have an idea for the next Library Marketing Live Show? Submit it now.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

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In this episode, we’ll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN’T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and how to convince them that digital promotions are worth time and effort. Thanks for the question, Jenny!

You can submit a question or a discussion topic by going to this page and filling out the form.

Also Kudos to Stark County Library in Canton, OH –find out why I think they’re amazing.

And a book review of “Calypso” by David Sedaris PLUS find out which book I couldn’t finish and why!

Stay in Touch

I’m speaking at two conferences this fall and you can register for both on the Upcoming Events page. I just finished the slides for OLC! I’m really excited about that one. Details about the talks at both conferences are on the page and more events are coming soon!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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