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🤖 Let the Robots Help: How ChatGPT Can Make Posting to Social Media Faster and Easier

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#LibraryMarketing Show, episode 232

I have a new trick that I use in my own workday for posting across multiple social media platforms. It helps me stay within best practices in terms of post length. And this is one of those instances in which the robots are very helpful!

I will show you exactly how I do this, in this episode.

Plus, kudos go to an academic library that uses Instagram Live to build excitement and engagement.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

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4

Making Amends After a Marketing Mistake: 6 Proven Ways To Make It Right When You Screw Up

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#LibraryMarketing Show, episode 231

Everyone makes mistakes. But mistake-making can impact your self-esteem and job performance.

I’ve made lots of mistakes in my career. And in this episode, I want to share the six things I do to regain the trust of those impacted by my mistakes and regain my confidence.

Plus, kudos go to a library mentioned on NPR’s Morning Edition!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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1

🤫The 2 Secret Tricks I Use To Get More Organic Reach for Facebook Posts

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#LibraryMarketing Show, episode 230

Not long ago, I got back in the social media game posting for the company I work for, NoveList. Very quickly, I remembered how difficult it is to get organic reach on regular Facebook feed posts!

But then I learned two little tricks that take me about 30 seconds a day. They work! So I’m going to share them with you in this episode

Plus, kudos go to a library that got national press coverage for an initiative to get people back into their physical branches.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

The Shocking Results of a New Survey May Have You Completely Rethinking Your Library’s Social Media Strategy

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#LibraryMarketing Show, episode 229

I was shocked by the results of a new Pew Research Center survey.

The survey asked adults in the U.S. which social media platform they used the most. And the top result was NOT Facebook!

Get the topline results and an action step to use for your library marketing in this episode.

Plus, kudos go to a library that received an award for the 17th year in a row!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📚2 Concrete Ideas To Boost Circulation and Prove Your Value Through Specific Library Promotions

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#LibraryMarketing Show, episode 228

A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! Those steps are revealed in this episode.

Plus, kudos go to a library that received coverage for an event on Yahoo News!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Which Is Better for Library Promo Videos, TikTok or Reels?? The Latest Data Settles the Debate… for Now!

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#LibraryMarketing Show, episode 227

TikTok or Reels. Which one is better for library marketing?

I came across some new research that will help you determine where to spend your precious energy and time on library marketing. The answer is revealed in this episode.

Plus, kudos go to a library that showed authenticity when it made a mistake on New Year’s Day!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat: Here’s How To Do It

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#LibraryMarketing Show, episode 226

How many spam Facebook messages have your library’s Facebook page gotten? Lately, they’ve been downright scary.

They tell you that your account is at risk of being suspended because you’re violating regulations. They make it seem like your library has done something wrong and they try to pressure you to respond. And they are a security risk.

I’ve learned a technique to stop these messages. I’ve used it on NoveList’s Facebook account and it works.

I’ll show you exactly how to do it in this episode.

Plus, kudos go to a library from a library marketer who admires their work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

Big, Bold Billboards: Are They Worth the Money for Library Marketing? Some Things To Consider Before You Buy

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#LibraryMarketing Show, episode 225

They’re big and bold. They promise your library continuous exposure to a diverse audience. And… they’re expensive. Are billboards actually a good use of your limited library marketing budget?

I’ll lay out the pros and cons of billboard advertising for libraries in this episode. 

Plus, kudos go to a library that received media coverage for bringing back a popular program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

The 7 Important Things You Need To Consider Before You Buy a Radio Ad for Your Library

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#LibraryMarketing Show, episode 224

Morning drive time. Evening drive time. Afternoon talk show. Radio stations, their formats, their audiences, and their ad prices vary greatly.

You might be wondering if an ad on a radio station is an effective use of your limited library marketing budget.

I’ll break down the list of things you’ll need to consider if you want to buy a library radio ad in this episode.

Plus, kudos go to a library for media coverage of a new service at their organization.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

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