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Millennials and Gen Z Could Be the Key to Your Library’s Success! What the Results of a Massive New Survey Have To Say for Libraries

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#LibraryMarketing Show, episode 223

The final result of a massive new survey on Gen Z and Millennial users of the library has been released.

And I think right now is the time to read it and analyze it as we move into 2024 because it may have big implications for your marketing.

We’ll break down the topline results in this episode.

Plus, a whole list of libraries will walk away with our Kudos award in this episode! Watch the video to see what they did that was so incredible.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

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Tips for the Biggest Marketing Conflict Libraries Face: How Do You Balance Your Library’s Needs and Your Community’s Needs?

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#LibraryMarketing Show, episode 222

Library marketing… it’s sometimes a balancing act.

There are things that your library wants to promote. And there are things that your community wants from your library. Sometimes, those two things conflict with one another!

In this episode, you’ll get some tips for finding the balance between building things that your cardholders and community need versus working on your library’s overall vision. Plus, a library gets kudos for a patron as hero story!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

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Is Your Library Closed? That’s No Excuse To Stop Promotions! Why Your Library Marketing Must Continue Even When No One Is in the Building.

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#LibraryMarketing Show, episode 220

There is a very easy way to promote your library — even when nobody is in the building! And in fact, marketing when you’re library is closed for any reason is effective, and important, especially for one target group of library users.

I’ll explain in this episode of The Library Marketing Show.

Plus, we’ll give away kudos to a library for creating a video to explain the impact of their winning grant entry.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

Thanks for watching!

Special note: The next Super Library Marketing post will arrive in your inbox on Tuesday, Dec. 26.

Miss the last episode? No worries!

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One of the Best Minds in Marketing Says There Is a Way To Turn Your One-Off, In-Person Library Events Into Effective Marketing and Outreach

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#LibraryMarketing Show, episode 219

Fact: the effectiveness of social media in promoting your library’s programs, services and collection is declining.

But that is not a reason for despair. One of the best minds in marketing says there is a way to turn your one-off, in-person library events into effective marketing. The idea is brilliant and pretty easy to pull off.

Get the scoop in this episode of The Library Marketing Show. Plus, we’ll give away kudos to a library that did something spectacular and innovative using its Maker Space!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

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2 Secret Tips To Build FOMO and Excitement for Your Next Big Library Event🎈

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#LibraryMarketing Show, episode 218

One of my viewers has big plans for next summer!

No, it’s not summer reading. They are planning a giant event at their branch. And they want to know how to get the community excited enough to attend this event in droves. We’re talking a filling-the-parking-lot and running-out-of-chairs-level excitement!

🥳It’s a mashup of marketing and party planning in this episode of the Library Marketing Show. Plus we’ll give away kudos to a deserving library doing great marketing work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

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Another Potentially Controversial Video: 4 More Library-Centric Words To Eliminate From Your Library Promotions 🥺

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#LibraryMarketing Show, episode 217

A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.

Get the list and the reason why this change is so important (I promise I’m not trying to be a pain… there is a good reason) in this episode!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

Watch Me Set 3 Library Marketing Goals for Real-Life Libraries in 60 Seconds or Less.🎯 And Hey, You Can Do This Too!

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#LibraryMarketing Show, episode 216

Setting goals for library marketing is incredibly important. A couple of weeks ago, I issued a challenge.

You all responded and I accepted. So here’s the payoff: we’re going to set some goals in 60 seconds in this episode. And you’re going to see just how easy it is.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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It’s Okay To Take A Break From Social Media! Here Are the Benefits of a Pause for Your Library

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#LibraryMarketing Show, episode 213

The holiday season is fast approaching. And I want to give libraries a gift this season. The gift is…

A break from social media. 😮

Wait, what? Am I advising you to stop library promotions on social?

We’re gonna talk about why it might be good for your library to take a break in this episode of The Library Marketing Show.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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A Viewer Asks: Should You Go Back and Rewrite Your Library’s Old Social Media and Blog Posts?

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#LibraryMarketing Show, episode 213

A viewer wants to know: “Do I need to go back in time and update all my social media posts and my blog posts”

That’s a great question! Is it a good practice or a waste of your time? I’ll give my best advice in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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