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A 13-Year-Old Kid Gives Library Marketing Advice About YouTube. Is He Right??

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#LibraryMarketing Show, episode 212

The 13-year-old son of one of my viewers has been giving some library marketing advice to his mom and to others. He says libraries should be posting on YouTube Shorts.

Is he right? I’ll let you know whether this kid is a future library marketer in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

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Controversial Opinion: Why Your Library Should Stop Using the “R” Word in Your Promotions (Please!)

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#LibraryMarketing Show, episode 211

This one may be controversial but…

I want you to stop using the “R” word in your library promotions.

What is the “R” word, and what should you say instead? I’m going to explain in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

(P.S.)

Miss last week’s episode? No worries!

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2

⭐It’s Never too Early! Get Ready to Promote Your Library on TikTok This Holiday Season

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#LibraryMarketing Show, episode 210

I know, we haven’t even gotten to Halloween yet. But guess what??

TikTok has released its holiday shopping guide for marketers! And although this guide was created for shops and profit brands, there were a lot of really great tips in here that you can use at your library. Let’s dig into the guide in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. Thanks for watching!

(P.S. Here is the guide mentioned in this episode, no email required!)

tiktok_holiday_playbook_direct_2023Download

(P.S.)

Miss last week’s episode? No worries!

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Libraries Face a Crisis: Why You Should Throw Out a Full One-Third of Your Planned Promotions To Fight Back

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#LibraryMarketing Show, episode 209

I am proposing that you throw out one-third of your planned marketing and promotions for the next 12 months! I know it’s a big ask.

But I want you to use that space to create marketing and promotions that fight back against the biggest existential threat libraries have ever faced in their existence. I’ll explain why this is absolutely necessary in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Emmy-Award Winning Journalist Shares 6 Dependable Ways To Get Press Coverage for Your Library

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#LibraryMarketing Show, episode 208

The media is an important part of your library marketing strategy. But how do you get reporters to cover your library? You’ve come to the right place.

In my former life, I was an Emmy-award-winning journalist. And I’m going to share some strategies to help you with press coverage in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Email Click Rates and Send Times: What Are the New Best Practices For Libraries??

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#LibraryMarketing Show, episode 206

We’ve already established that your open rate is not necessarily the best way to measure the effectiveness of your library’s email marketing. It’s your click rate. But…

What is a good click rate? And when are you supposed to send your library’s emails? You’ll find expert advice on both of those important points in this episode.

Plus a wonderful library video earns this week’s Kudos award!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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When I Heard This One Step To Increase Organic Reach on Social Media, I Got So Mad at Myself, I Did a Face Palm🤦

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#LibraryMarketing Show, episode 204

There is one very simple tip that you can use to increase the organic reach of your library’s posts on LinkedIn, YouTube, and Facebook (and X, if you still use that). And honestly, when I heard about this tip, I felt like smacking myself. How did I miss this? It’s so easy. I’m going to share it with you.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is Artificial Intelligence a Threat to Your Job in Library Promotions? An Expert Explains Why It’s Not Time To Freak Out

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#LibraryMarketing Show, episode 203

Is Artificial Intelligence (AI) a threat to your job as a library marketer? It’s a serious question I’ve been pondering for a while. I turned to someone I truly admired for advice and we’ll unpack what she has to say about AI and promoting your library in this episode.

Plus we’ll give kudos to someone doing great work in library marketing. And this week, it’s a surprising choice!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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