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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library brand

Holiday Marketing Done Differently: How To Use the Next Two Months To Build Library Brand Awareness and Affinity

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen your library’s position... Continue Reading →

Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 150 In this episode, we will answer a viewer's question. Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, "I am new to library... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

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