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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library branding

Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 150 In this episode, we will answer a viewer's question. Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, "I am new to library... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

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