Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →
Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →
Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →
Watch Now The Library Marketing Show, Episode 48 Angela is back in her outdoor work tent and this week, she's sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media?... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 