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The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

Facebook Does It Again! What the New Algorithm Changes Mean for Your Library

This week, Facebook announced it is making another change in the way the social media platform chooses to show content to its users. The big shift, as you likely know by now, is that Facebook will prioritize posts from friends... Continue Reading →

Get Your Facebook Page in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's Facebook and Twitter accounts and do the following: Clarify your library's social media... Continue Reading →

Facebook Rewards Libraries For Responding to Customer Messages

Library social media teams may have returned to work to find a new feature on Facebook: an icon that identifies their page as responsive to comments.  Facebook launched the "responsiveness" rating a few days ago and it's important for libraries to... Continue Reading →

Social Media Research and What It Means for Libraries

I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →

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