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The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The Library Marketing Live Show Episode 5: Ideas for Marketing Your Library’s Collection

Watch it now Can you answer this super short survey about the live show? I need some feedback, please! Things We Talked About Collection marketing! Tracy from Wright Memorial Public Library asked to talk about marketing the collection. I do... Continue Reading →

Get Your Instagram in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's LinkedIn, Facebook and Twitter accounts and do the following: Clarify your library's social media goals. Audit... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Your Library Needs an Instagram Account… Now!

Stop whatever you are doing right now for two minutes and read this urgent message from me. I would not ask for your undivided attention if I did not really believe that this post is important. There is one social media... Continue Reading →

Social Media Research and What It Means for Libraries

I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →

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