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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing emails

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

Make it Damn Near Impossible to Ignore Your Emails!

I have to confess that one of my favorite parts of marketing for a library is email marketing. I love the challenge of creating an email with content my cardholders want and need. I love writing a really good subject line that... Continue Reading →

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