This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →
I have to confess that one of my favorite parts of marketing for a library is email marketing. I love the challenge of creating an email with content my cardholders want and need. I love writing a really good subject line that... Continue Reading →
