It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
Watch Now Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: "Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in... Continue Reading →
So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →
Fact: customers hate ads. Researchers at IPG Mediabrands Media Lab asked 11,000 consumers about their ad-watching habits and published the results earlier this year. 65 percent of respondents told the surveyors they skip online video ads. The most recent survey... Continue Reading →
This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →
Sometimes, I'm a curious girl. And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it's different from any other library billboard marketing campaign I've ever seen. It's a story-driven content marketing... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 